Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.
After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.
Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.
Asset Class is where capital and competition intersect.
Private Equity Pushes More Into Sports
PE firms have spent years trying to gain a foothold in sports, and now they're finally getting one. This panel will dig into where institutional capital is flowing, how investors are navigating league restrictions, and what comes next.
Prediction Markets Fight for the Future
Prediction markets have emerged as one of the most disruptive forces right now in sports and finance. This panel will explore the legal and regulatory battles, competitive dynamics, and cultural impact on fans.
Women’s Sports Has All the Momentum
Record franchise valuations, booming audiences, and a wave of new investment have transformed women's sports into a major business. This panel will examine where capital is flowing, which leagues and teams are best positioned to capitalize, and what still needs to happen to sustain the momentum.
College Sports: The Only Constant Is Change
Between NIL, revenue sharing with athletes, and entry of private capital into schools and conferences, the economics of college sports are being rewritten in real time. This panel will break down the financial challenges facing college sports, the role of private equity, and how industry stakeholders are adapting to the changing landscape.
*Programming subject to change
Click here to view the full 2025Â Asset Class event page.
