As the world’s attention turns to the global game this summer, the sports industry offers a powerful lens into the unique consumer journey of fans—and, more importantly, the collective impact of belonging.
In sports, fandom is more than engagement—it’s identity. The most successful teams, leagues, and venues don’t just attract audiences; they build communities rooted in shared purpose, emotional connection, and loyalty that spans generations. Increasingly, this sense of belonging is engineered through intentional experience design, powered by data, AI, and seamlessly integrated physical and digital touchpoints.
These dynamics are no longer unique to sports. Across industries, consumers now expect the same level of personalization, immediacy, and connection—and organizations are racing to meet that demand.
How are sports organizations designing experiences that feel both deeply personal and massively scalable? What can businesses learn from stadiums—arguably the world’s most advanced, real-time customer experience labs? How does fandom translate into loyalty models that reduce churn and build lasting advocacy? And how can brands leverage emerging technologies to turn transactions into relationships—and customers into communities?
Join us in Los Angeles on June 11 for an afternoon of forward-looking conversation ahead of the U.S. match. This program will explore how the principles behind the world’s most passionate fandoms—purpose, personalization, and community—can be applied across industries.
Through discussions on AI-driven experience design, infrastructure and innovation, and loyalty at scale, we’ll uncover how leading organizations are building connected journeys that foster trust, deepen engagement, and drive long-term growth.
Modern stadiums are becoming advanced customer experience labs—where personalization, seamless tech, and frictionless design are expected.
This panel explores how venues are using technology and data to elevate fan experiences—both in-stadium and globally. C-suite leaders learn from the stadium playbook and apply it to any industry.
Mega-events like the World Cup drive massive spikes in attention—but how do you turn that moment into lasting fan communities?
This panel explores how sports leaders capture those moments and keep fans engaged long after the event ends—using data and insight to build real belonging that extends beyond a single game.
What does it actually take to turn audiences into loyal communities—and what can other industries learn from how sports does it at scale?
What if every fan touchpoint—from ticket purchase to final whistle—was designed to feel seamless, personalized, and worth coming back for?
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Bringing together perspectives from sports and hospitality, this panel explores how leading operators are rethinking the fan experience as a connected journey—from entry and navigation to concessions and post-event engagement—and what it takes to turn great moments into repeat attendance.
